Engineering
SEO without a marketing team
Part two of building this blog — the complete technical SEO layer for a personal site, and the inputs that actually move rankings.
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Engineering
Architecture, tooling, and the craft of building web software that stays maintainable after the excitement wears off.
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Engineering
Designing a content model that cannot break
Part one of building this blog — a Zod-validated content schema that makes broken articles impossible to publish, not merely discouraged.
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Engineering
Choosing boring technology on purpose
Novelty in your stack is a loan against future maintenance. Why proven tools win for solo builders, and where the innovation budget should go.
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Engineering
Why static sites win for long-form writing
For a single-author publication, static generation beats every server-rendered alternative on speed, cost, security, and survival. Here's the case.